CLIENT:
DERMAESTHETICS (DBH)
YEAR:
2023 - 2025
ROLE:
Product / UX Designer
TOOLS:
Figma, Illustrator, Photoshop
SCOPE:
Service Design · Product Education · Launch & Operations
Product-Led Education Service Design
Overview
As new professional skincare products were introduced, education became the decisive factor for successful adoption in clinics.
However, education was not designed as part of the product itself.
It relied on fragmented materials, in-person explanations, and individual interpretation by sales teams and educators.
This project focused on transforming a newly launched professional treatment into a structured education service, one that translates product intent into consistent real-world execution, supports sales, and scales with growing partners.
Rather than treating education as a supplementary activity, I designed it as a product extension: a system that connects learning, practice, certification, and on-site usage into one coherent experience.
Background
When Products Were Launched, but Not Adopted
Although the product itself was clinically effective, many clinics struggled to integrate it into their existing treatment menus.
Common challenges included:
Unclear positioning within current service offerings
Difficulty explaining value to end customers
Lack of confidence in execution without ongoing support
The issue was not awareness or interest, but the absence of a structured entry point that made the product feel complete and ready to operate as a service.
Core UX Problem
A Product Without an Execution Framework
The product existed as a formula and a promise, but not as a system.
Clinics needed more than product knowledge:
They needed clarity on how the product fits into their workflow, when to use it, and how to deliver it consistently.
Without a clear structure, execution depended on individual interpretation, resulting in hesitation, variation, and slow adoption.
Key Insight
Products are not adopted when they are explained.
They are adopted when they are operationalized.
Education needed to function as a bridge between product intent and real-world execution, turning knowledge into repeatable action.
Design / System Approach
From Product Education to Service Design
Instead of treating education as a one-time explanation, I reframed it as part of the product itself.
The approach focused on:
Defining a clear service concept around the product
Structuring education as a repeatable program, not ad-hoc training
Designing materials that support both learning and daily use
Ensuring every touchpoint reinforced confidence in execution
Education became the mechanism that transformed the product into a viable service offering.
Program Structure & Service Touchpoints
The product launch was translated into a structured service journey:
Product Launch
→ Education Concept Definition
→ Offline Training Program
→ Reference & Operational Materials
→ On-site Application & Certification
Dedicated touchpoints supported each stage:
Education-only Instagram channel and content feed
Offline banners, posters, and in-clinic displays
Treatment consent forms and post-care guidance cards
Certification plaques and completion certificates
Physical kits and materials used during training sessions
This structure ensured consistent messaging from first exposure to real-world application.
Outcome & Impact
Clinics gained confidence in offering the product as a sellable service
Product explanation time was reduced through structured materials
Execution became more consistent across different practitioners
Education shifted from support cost to product adoption driver
The product no longer required persuasion—it became easier to adopt than to avoid.
Reflection
This project reinforced that product success depends on what happens after launch.
By designing education as part of the product system, not as an afterthought, the product gained a clear entry point into real-world use.
Effective product design is not only about defining what a product is,
But about ensuring it can be confidently run, repeated, and sustained as a service.
